While every NBA team with cap space is pitching championship rings in order to lure Lebron James to their city the Knicks skipped the title talk and threw out the dollar signs in their sales pitch. The New York Post is reporting that in their nearly two hour meeting with James and his advisers the New York Knicks’ delegation, which included owner James Dolan, team president Donnie Walsh, coach Mike D’Antoni, and former Knick Allen Houston, tried to woo the 2-time MVP free agent with the benefits of living in the world’s largest media market, one being that he could become the world’s first billionaire athlete.
Citing a Knicks-commissioned study by marketing consultant company Interbrand, James was shown that he could make an estimated $1.94 billion dollars in salary and endorsements whereas the most he could make signing anywhere else is $700 million from his NBA salary and endorsements. The study reportedly showed LeBron could only make an estimated $690 million if he’d sign to Chicago, $600 million in Miami, and $700 million if he stayed home and resign with the Cavs. There was no mention of how much he’d make signing with the New Jersey Nets, which are relatively in the same market as the Knicks.