Evisu is Back Like It Left Something

“How you want it? My jeans is $300. These ain’t Diesel nah these is Evisu.”– Jay-Z – “Show You How”

Evisu, the  forefather of the Japanese selvage denim craze of a couple of years ago, has fallen to the wayside since Jay-Z gave them a mainstream plug in 2005. As people moved on to European denim brands like Hope, Acne and Cheap Monda Evisu has overhauled its brand and relaunched itself with Paper Denim & Cloth and Earnest Sewn founder Scott Morrison as its new CEO and creative director. He promises to re-connect the brand to the things that made it great and renowned- labor-intensive attention to workmanship, quality and detail.

Check out the shots for Evisu’s Spring/ Summer 2010 collection

Advertisements
This entry was posted in Featured, The Style and tagged , , , , , . Bookmark the permalink.

One Response to Evisu is Back Like It Left Something

  1. Pingback: Tweets that mention Evisu is Back Like It Left Something | The Smugger -- Topsy.com

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s