Inside The Air Jordan 2010


The Air Jordan is celebrating its 25-year anniversary this year with the release of the Air Jordan 2010. During that span, the Jordan shoe has become the highest-selling athletic shoe ever and single-handedly making Nike’s the foremost shoe brand. Dwyane Wade will be the first to debut the AIR JORDAN 2010, which launches nationwide on Feb. 13 and will retail at $170.

In the video below acclaimed shoe designers Tinker Hatfield, Vice President of Special Projects/Design for NIKE and Mark Smith, Creative Director for Jordan Brand, go inside the iconic Jordan Brand basketball shoe.

According to Nike:

To assist all basketball players’ game while wearing the shoe, Hatfield and Smith also designed the AIR JORDAN 2010 with a revolutionary new concept to performance basketball footwear – a layered toe construction that has an independent forefoot support cover. This innovative design technique allows the AIR JORDAN 2010 to mimic an actual foot’s flexibility and movement without being restricted by the shoe’s structures, assisting in a player’s ability to be more agile in the game.

“The AIR JORDAN 2010 pays homage to Jordan’s ability to know his opponents next move while only giving hints of his ability and allowing the players to only see what he wanted them to see on the court,” said Tinker Hatfield. “His keen instinct for anticipating his challengers’ next move and disguising his own techniques are just a few of the attributes that led to him being named the greatest basketball player ever to play the game.”

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2 Responses to Inside The Air Jordan 2010

  1. Enis Wiley says:

    good post. I’m not a fan of this year’s shoe initially but i’m sure it will grow on me. I have to see it in person

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